Naming, brand identity and collateral for a natural juice brand

The brief for this project was to design and create a brand as well as packaging that is simple and modern. The colour of fruit is a huge part of what makes it so delicious looking, therefore glass bottle is the best choice for fruit juice packaging as it allows the consumers to see the nature colour of the fruit juices.

The design of the packaging is also done in a clean & minimalist style and isn’t cluttered with excessive graphics so the colourful juice inside the bottle can stands out. Name pronounced at ‘Pure’

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