White Space.

Brand strategy and identity for a premium removals company

The brand identity features a bold and modern wordmark that reflects the ethos of the brand i.e. opulence, clean and creative. The bracket in the logo represents a space where people can express themselves, enabling clients to personalise the logo and make it their own — just as they do when presented with a blank canvas (e.g. a new home). Finally, the ‘bracket’ can be used as a visual device across brand collaterals to ensure visual consistency across the brand touchpoints (stationery, website, vehicle etc), easy recognition and stand out in a crowded market.

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