The Distinctive Brand Masterclass

How to build a standout consumer brand in a crowded marketplace — using the exact playbook behind DÒDÒ, the world's first plantain-infused rum.

Here's the question most brand builders get wrong

They think standing out requires a revolutionary idea. A category-creating innovation. Something the world has never seen before.

It doesn't.

The brands that reach real scale — Poppi, Graza, Liquid Death, DÒDÒ — all entered industries that already existed. They identified one clear friction point. Made one focused, visible tweak. And redirected demand that was already there.

This masterclass gives you the exact framework to find your tweak, name it, own it, and sell it — in three hours.

What you'll walk away with

• Your One-Stroke Differentiation: The single, ownable thing that makes your brand impossible to confuse with anyone else. Not twelve claims. One. The thing a bartender, shop assistant, or friend could pitch in five seconds.
• Your Category Audit: A clear map of the "sea of sameness" in your industry — every visual, verbal, and structural pattern your competitors share — and the cultural shift they've all missed.
• Your Remix Playbook: Five strategies stolen from industries completely unrelated to yours, adapted into moves no one in your category has seen before.
• Your Consumer Audition Plan: Three structured tests at different investment levels — from a £0 social media test to a real-stakes launch — each designed to let the market tell you what your brand actually is.
• Your One-Page Brand Playbook: The strategic document you'll actually use: your differentiation, your naming logic, your visual world, your ecosystem moat, and your 90-day execution plan. All on one page.

The real value of what you're getting

This isn't a passive lecture. It's a working session. You'll leave with tangible assets.

• 3-Hour Live Masterclass with Tola Alade
• Complete DÒDÒ Case Study Breakdown
• Guided Brand Audit Workshop
• One-Page Brand Playbook Template
• 4 Additional $100M+ Brand Breakdowns
• Access to 56-page Brand Playbook (post-session)

Total Value: £1,000+

Your facilitator

Tola Alade is the Founder & CEO of Marmalade Ventures — the venture studio behind DÒDÒ, Orange by Marmalade (brand strategy consultancy), and Marmalade Collective (5,700+ member cultural community).

He turned an April Fool's prank into a premium spirits brand that sold out its first batch with zero marketing spend. His ventures have raised over $2M in funding from investors. His pitch decks have helped raise $52M in total funding across his career. And he's spent 15+ years building brands that change how the world sees African culture.

He's not a coach who shouts from the sidelines. He laces up his boots and plays alongside you.

Common questions